This is just a fictious case of an enterprise to show how it can be comprehensively modeled. Not only the weightings should differ from case to case but also more concrete factors should be added, e.g the concrete competitors, the features of the products and their impact onto the customer's feeling of integration and development, the potential market expansion etc.. For a possible quantification and a BSC it should be checked whether all measures and decisions impact measurable factors. Also a lot soft ...