Here you will find an example for a qualitative & quantitative model for the following challenge: a company is comparing different measures (Cost Cutting or Investments in Product Innovation, Product Quality, Marketing or Motivation of Staff Members) to increase the profit in a short-, medium- and longterm view. Although this model is very simply, it already allows to gain some crucial insights - as a demonstration on how to analyse and to gain insights with our iMODELER.