Although I have modeled it before https://www.know-why.net/model/CJSlB5_tv2HWZZ93K7Q94Tw I got inspired by the Accenture article https://www.accenture.com/t20160915T224958__w__/us-en/_acnmedia/PDF-27/Accenture-POV-CE-Automotive.pdf#zoom=50 to develop another model. Look at the presenter for some astonishing insight.