Noopolitik - kind of soft information wars

Just found that on Helene Lavoix's (Red Team) newsletter: Arquilla, John and David Ronfeldt, The Emergence of Noopolitik: Toward An American Information Strategy. Santa Monica, CA: RAND Corporation, 1999. https://www.rand.org/pubs/monograph_reports/MR1033.html.
Would be interesting to think it through with a cause and effect model, wouldn't it?