Transformation - driving forces, levers, hinderances

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just some thoughts while reading:

Maja Göpel:

The Great Mindshift -

How a New Economic Paradigm

and Sustainability Transformations

go Hand in Hand

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Happiness through sustainable behavior

Happiness through unsustainable consumption

Consumers are happy

Society condemns unsustainable behavior

Innovative products

Low interests

Investments

Productivity gains

Universal basic income

Inequality

International regulation

Others consume

Competitiveness, Jobs

Politicians want/need to be conservative to be voted

Restrictions, taxation

Consumers want consumption

Externalization of costs

Economies of scale, economical success

Inexpensive offers

Sustainable offers

Unsustainable choices by consumers